Why Email Marketing is a Vital Tool for Business Promotion
Email is one of the most used channels to receive promotional content online. According to Optinmonster, over 99% of consumers check their emails at least once per day, making it a highly effective and affordable marketing tool for businesses to increase website traffic and boost sales.
Email marketing offers many advantages to businesses including a high level of personalization, targeted content, and an ability to track engagement rates. This allows businesses to effectively communicate with their audience in a more professional and direct manner than other mediums like social media. In addition, email campaigns can be automated to run in the background, which saves time and ensures consistency.
In order to stay competitive, it is important for businesses to stay in touch with their customers and potential prospects on a regular basis. This is particularly true for businesses with a strong product or service offering, as email gives marketers the opportunity to promote their brand to a larger group of people over a longer period of time.
A well-executed email campaign can help businesses drive more leads and sales through a variety of channels including social media, search engines, and display ads. However, in order to be successful, email campaigns must be executed properly and on a consistent basis in order to achieve maximum results.
It is important for businesses to understand the role of their email in their overall marketing strategy and to develop an appropriate schedule for sending promotional messages to their subscribers. Bombarding recipients with too many emails can cause “email fatigue,” leading them to unsubscribe or even have their messages sent directly to spam folders. On the other hand, a well-timed and targeted email campaign can be very effective at driving conversions and building brand loyalty.
Email campaigns are most effective when they focus on adding value to the subscriber, such as through informative content or enticing promotions. These types of campaigns should make up the majority of a business’s email schedule, with a smaller percentage devoted to transactional or sales-oriented content. A general rule of thumb is that 80% of an email should add value and 20% should be focused on driving sales.
In addition, email campaigns can be optimized to work across a variety of devices, which is critical given the growing number of mobile users. Using an email platform like Moosend, for example, can help businesses create responsive and customizable emails that will appear correctly on all devices.
In addition to using email to promote products and services, businesses should also use it as a tool for communicating with their audience in a unique, one-on-one manner. For example, businesses can send surveys, thank customers after a purchase, follow up on abandoned carts, or simply send an email to say hi! These types of campaigns are a great way to encourage customer loyalty, build trust, and keep in touch with customers. This is especially important for small businesses that want to be seen as friendly and approachable.
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